Identifying the right healthcare professionals or external experts is a highly challenging exercise. DataSolve supports clients in doing that with ease by capturing and analysing thousands of data points. DataSolve’s wide array of services under KOL (Key Opinion Leaders) Mapping is a great aid for the clients to devise a marketing strategy for new drug launches and managing the entire stakeholder program.
Identification
DataSolve has a unique and structured approach to identify the right KOLs for any given therapeutic area. This involves identifying loads of data across various activities that represent the experts’ leadership skills, clinical expertise, research expertise, speaking skills etc. Subject experts and experienced data scientists at DataSolve rank the experts by analysing tens of thousands of data points captured across various activities. The final scored and ranked list of experts through this robust rating methodology proves as an authenticated resource list for the clients enables them in taking the right calls in stakeholder selection.
Profiling
Profiling the identified external experts of Key Opinion Leaders summarizes the professional career of each individual with an unparalleled level of detail. With access to a wide variety of sources, profiling experts at DataSolve provide a comprehensive and accurate profile of each KOL. The profiling deliverable is highly customizable to fit to the needs of the clients.
Organization Profiling involves a detailed overview of a given organization such as leadership, objectives, events, chapters, community contributions, industry collaborations etc. The types of organizations include professional societies/associations, patient advocacy groups, regulatory agencies, professional consulting agencies etc.
‘Catch them early’ is a risky but rewarding philosophy in the context of talent acquisition. Rising stars or emerging experts have gained more importance thanks to the potential they offer. Companies view rising stars in any given therapeutic area as assets for long-term. DataSolve has a developed a robust model to identify less experienced but highly active and vibrant experts who could potentially become a resourceful KOL in the near future.
Digital KOLs or Online KOLs are experts active in the digital platform and social media. DataSolve’s unique approach identifies the right influencers in the digital space by actively screening the various sources such as online forums, blogs, vlogs, social networking platforms etc.
Monitoring and capturing the industry events such as congresses, seminars, conventions in respective therapeutic area helps to keep track of upcoming events. Events profiling also includes past events and the topics covered, speaker profiles etc.
KOL or Expert Interviews are done through telephone or online based on a preset questionnaire. Interviews cover various objectives such as gathering clinical advancements, drug-specific intels, market know-how, competitive intelligence, etc. With experienced ‘primary market researchers’ and industry best practices, DataSolve brings out the best insights and strategic intelligence by reaching out to these experts and opinion leaders.
Profiling the company or competitor includes detailed profiles of the company including their company background, product lines, financials, marketing channels, R&D Focus, Pricing, Leadership. Based on the requirement, combination of secondary and primary sources are included for sourcing data for profiling the companies. Profiles are tailor-made to fit to the requirements of clients’ business needs.
Knowing your competition is the key to devise key strategies in terms of product positioning, marketing messaging, pricing, new product development etc. DataSolve’s CI professionals have diversified experience in various industries to do device and deliver a comprehensive competitive intelligence program on a given competitor(s) and bring out actionable intelligence for our clients. DataSolve’s Competitive Intelligence inputs enable clients to take informed decisions and necessary course corrections.
Industry specific reports provide a detailed picture about the overview of the current industry, market sizes, market potential/forecasts, key players in the market, emerging players, growth drivers/inhibitors and recent trends & developments. DataSolve’s sector analysts work on these reports by analysing data from authenticated industry sources and also through detailed primary research by conducting expert interviews with industry stakeholders.
DataSolve analyses competing products in the market across various metrics to help the client to strategically position their products as against the competing products. The product intelligence effort includes 3 dimensional analysis such as technical analysis, market analysis and pricing analysis. The intelligence reports can be custom-built based on the industry characteristics and the client’s business needs.
Passionate marketeers at DataSolve provide value-adding solutions for marketing operations to B2B businesses across the globe. Our marketeers ably support our clients at various phases of marketing process listed below.
